Case study: how a reseller grew average order value with Oxyan

When every quote carries a weekly repayment, the conversation shifts from “can we afford it?” to “what else do we need?”

Picture a mid-sized technology reseller supplying laptops, networking and AV to growing businesses. Strong pipeline, healthy demand — but a recurring pattern of customers trimming orders back to fit a budget, and quotes that stalled at the total.

Before: capex conversations

Every proposal led with a lump sum. Buyers reacted to the total, not the value: they cut the spec, delayed the purchase, or shopped the price around. The reseller's team spent energy defending a number instead of solving the customer's actual needs.

After: repayment conversations

By adding an Oxyan repayment line to every quote, the framing changed. Instead of "$18,000," the customer saw a manageable weekly figure. The question in the room moved from "can we afford this?" to "what else should we include while we're at it?"

The spec-up effect

With cost expressed as a small recurring amount, customers routinely opted up — better machines, an extra screen per desk, a longer software term. Because each addition moved the weekly number only slightly, saying yes to more felt easy. Deals that would have been trimmed instead grew.

Nothing about the customer's budget changed. The way the cost was presented did — and that was enough to lift the average order.

The refresh cycle

As leases approached term end, the reseller had a natural reason to reconnect and quote the next upgrade — turning a single transaction into an ongoing relationship and a predictable source of repeat revenue.

This scenario is illustrative and provided to show how repayment pricing can influence buying behaviour.